Jessica's posterous

Recently I was lucky enough to attend Regent Tweet, an event organised by Sister PR and London Girl Geek Dinners. Around 100 girls (and a few guys) gathered for some shopping and networking on London's Regent Street. Selected retailers laid on activities and generous free gifts in order to get girl geeks checking out their wares, blogging and tweeting. A genius concept!

The shops that really impressed were:

·      Bose – they showcased a demo of their new TV or ‘VideoWave entertainment system’. This features impressive home cinema sound, which is built into the TV so no separate speakers are required. It is also pleasingly minimalist as all your devices (games console, cable box etc.) connect to one box which can be hidden away. The best thing for me was the incredibly simple remote with about 6 buttons. Having never got my head around multiple remotes, I felt confident I could use this, meaning it is truly idiot-proof. The only downside is the price but if you win the lottery, this is definitely the TV to get!

·      Jack Wolfskin – I hadn’t heard of this shop before but they are a Germany company who do all things outdoorsy. To say I’m not the outdoor type would be an understatement. The last time I went camping an exploding gas stove provided unexpected drama and once the shock and minor burns had faded (!) I decided it was perhaps best if I stuck to hotels. But if I was tempted to risk an outdoor pursuit again, I would talk to the staff in Jack Wolfskin who were great at explaining the outdoor gear they stock. There was a competition to put up a tent as quickly as possible. I’ve never been allowed to do this when I’ve been on camping holidays as the other people I’ve been with wanted it to stay up, but through a combination of reading instructions, help from the staff and embarrassment at the growing crowd of bystanders in the shop, I managed to do it in around 7 minutes. Twice as long as the winner took, but an achievement for me! The mojito we were given directly afterwards was also most welcome.

·      Oliver Sweeney  - a shop selling high end, stylish men’s shoes. Again the staff were very friendly and allowed us to create our own shoe design on an iPad. The best design won a prize at the end of the day. I rated this shop because they understood that most of the girls at the event were interested in technology and how it is changing the consumer experience, and designed their offering accordingly. If they did shoes for women I could spend a lot in here!